MarCom Strategy + Planning
Need an overarching marketing communications plan or a strategy for a specific campaign, but don’t know where to start?
Leverage Art’s experience as a VP Marketing to help you figure out a go-to-market strategy that is relevant to, and integrated with, your business and sales process. Define your target markets and audiences, develop your brand and sales proposition, set out key message, sort out how to make the best use of the various communications media and options available, identify appropriate budgets and lay out a timeline of activities.
Brand Definition + Expression
“A branding program should be designed to differentiate your cow from all the other cattle on the range.” - Al Ries
Inspired by the brand thinking of Al Ries and Jack Trout (The 22 Immutable Laws of Branding), Art brings a depth of business and creative experience and insight to help you define and express your brand (or redefine and re-express it) and bring it to life in your marketing and communications. Identify your brand engagement strategy including your brand image, brand positioning, purpose, vision & values, value proposition, brand promise, brand identity & design and brand voice & character.
Creative + Design
Creative ideas driven by strategy and experience. Copy and design that are inseparably intertwined in their delivery of the idea across all media. There are advantages when all are crafted and orchestrated together by the same person. The advantage of creative concepts that are always on strategy. The advantage of finding solutions quickly and efficiently. The advantage of increased value for your marketing dollar.
With training in the fundamentals of direct response marketing, a depth of digital savvy and a dedication to the building of brands, Art brings a keen creative insight and results orientation to any project.
The point of integration is to have a consistent voice while maximizing the strengths of each medium. – Unknown
A direct marketer by training, a digital architect by assimilation, a brand strategist by inclination — Art creates effective campaigns in just about any marketing discipline or medium while orchestrating them together for maximum impact.