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and Know-How
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Art GraddonCreative Marketing &
Communications Strategist
WORK
The Difference Experience Makes
Your business is not a training ground. Your marketing needs deserve to be addressed by someone who has the depth of knowledge and insight that only comes with experience. Who knows what works...and what doesn’t. A senior level thinker who understands your core issues quickly, zeroes in on the best direction to take, identifies the smartest options, and develops creative solutions that are aligned with your business strategy.
"What’s so great about working with Art is that he just gets it, amazingly quickly, yet profoundly. And before you know it, he comes back with a creative idea that is right on the mark. It’s great not wasting time on off-strategy ideas."
Art Graddon blends strategic and creative services for brand, digital and direct communications, helping B2B and B2C organizations build their brands, markets, customers and sales.
Blog
Could direct mail be your secret weapon?
November 05, 2018
If you have not been including direct mail in your marketing mix, it may be time to reconsider this good old-fashioned and effective medium.
The big idea is dead. Or is it?
November 05, 2018
Nothing captures the imagination and inspires one to action better than a compelling, relevant idea well communicated.
What’s your brand proposition?
November 05, 2018
Why should anyone buy from you? That’s what having a brand proposition helps you answer clearly.
That brilliant McGraw-Hill ad
October 05, 2018
No one has ever captured the importance of brand awareness as brilliantly as this 1958 print ad.